![]() Her unprecedented thirty-year endorsement of the product catapulted CoverGirl into being the top-selling makeup line in the country. In 1963, model (and later, actress) Jennifer O'Neill signed on as CoverGirl spokeswoman at the age of fifteen, appearing in both print and television advertising that year. Originally offering only six products, it was advertised as being a "medicated face makeup" as it used Noxzema's medicated ingredients of camphor, menthol, and eucalyptus. It was nominated as America's best cosmetic brand. CoverGirl primarily provides a wide variety of consumer-grade cosmetics.ĬoverGirl's first product line, Clean Makeup, launched in 1961. ![]() The Noxell Company advertised this cosmetics line by allowing "cover girls", models, actresses, and singers who appear on the front cover of women's magazines, to wear its products. It was acquired by Procter & Gamble in 1989, and later acquired by Coty, Inc. (No wonder it won an Allure Best of Beauty award.) Consider me sold.CoverGirl is an American cosmetics brand founded in Maryland, United States, by the Noxzema Chemical Company. To top it off, not only does this concealer wear like a dream and stays in place all day wherever it's applied, it's less than $10. In addition to its stellar performance, this workhouse concealer comes in 30 shades, with options for people with all kinds of skin tones, including someone with a complexion like the popular beauty influencer Nyma Tang - my benchmark for whether a shade range is truly inclusive, and this one aces the test. Fair warning, though, this formula dries down fairly quickly, so you have to move quickly, and it's best to blend it out with a sponge of some sort instead of your fingertips. I've even tried a darker hue for contouring and was impressed by how well it worked in that capacity, and how chiseled my cheeks looked afterward. ![]() Plus, the chubby doe-foot applicator makes it ideal for disguising monster zits and dark spots elsewhere on my face. But, when I started blending it out around my undereye area with a Beautyblender, it sank into my skin seamlessly, instantly brightening my face without leaving behind a thick layer of fleshy spackle. When I initially opened it up to test it out, I was a bit nervous about by the thick and creamy formula for fear that it would just sit on top of my face. ![]() Thankfully, in the Post-Fenty era, more brands these days are making inclusivity a priority and are creating base products that can work across the diverse spectrum of human skin.Įnter: the CoverGirl Trublend Undercover Concealer. Still, as much as I adore the magical effects of concealer, I've always had a tough time finding ones that work for my caramel complexion - especially full-coverage options that completely up my dark spots and undereye circles without looking cakey. Not only does it ward off unsolicited questioning about the state of my health and if I'm sleeping enough, covering up bags boosts my confidence. While I've made peace with skin's idiosyncrasies, for the most part, I feel more comfortable facing the public after concealing my undereye bags with a foolproof concealer. I'm also one of those people who naturally has dark undereye circles. I'm prone to acne and hyperpigmentation, as I'm a big picker, so my breakouts often turn into dark marks. ![]() It's the one item I'd absolutely need to have on a deserted island with me if I somehow ever were to be shipwrecked (in addition to food, of course). However, when you buy something through our retail links, we may earn an affiliate commission.Ĭoncealer is my ride-or-die makeup product. All products featured on Allure are independently selected by our editors. ![]()
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